Dash of Daring!

dash of daring

Hi Everyone!

Happy Friday! What’s goin’ DOWN???? Anyway, i’m pretty stoked it’s Friday. That means sleep + brunch + blankets + copious amounts of mimosas + exploring = a pretty happy Aimee.

I’d like to think this outfit is pretty happy too. I mean, that 3.1 Phillip Lim bomber jacket is pretty major. Jus’ saying.

Until Monday!

Aimee

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Get To Know: Stylematic

Image via Interholic

Image via Interholic

 

Oftentimes, I wake up in the morning scramble to get ready and find something to wear. It’s usually a process and more often than not, I say “F it!” and grab a sweater, jeans and heels. While that’s fine and dandy a lot of the times, I usually like to have my outfit figured out (for the most part) the night before. I usually run into my roommate Andi’s room and ask her opinion, but for those occasions i’m solo, this gurl needs some help. That’s where Stylematic comes in.

 

This SF based startup (can I get a localized HOLLA!) is helping fashion lovers with their styling needs — from a night out with girlfriends to what to wear at a job interview. This community-oriented fashion app is a great way to not feel so helpless with all the choices out there and even better — you get to know other lovahs of fashion.

 

I recently met up with Stylematic CEO Karen Song for a little Q&A telling me all about the app and some of her favorite trends.

 
TOT: What inspired you to create Stylematic?
 
KS: I am inspired by beauty and strive constantly to capture it. Although the quest to be beautiful could easily be misconstrued as vanity, I believe that expression of one’s truest essence is a very uplifting and positive experience. There’s something delightful about discovering a beautiful dress or handbag in the store and making it your own by wearing it. I created Stylematic to provide users with a fun, supportive environment for seeking fashion advice and expressing their personal style. 
 
 
TOT: What sets Stylematic apart from other apps currently?
 
KS: Our fashion app provides very personalized assistance to fashion lovers out and about. I think of it as a best friend that knows who you are, what you like, what you’ve shopped for, and what you are searching for. Users bookmark their preferences by snapping pictures or bar code scanning items, and we deliver increasingly personalized style recommendations over time. While most fashion apps provide a platform for users to express their preferences in highly aspirational ways, very few behave as a practical one-stop shop for users to browse and seek live style advice in a direct way.
 
 
TOT: What inspires you day in and day out?
 
KS: I love bringing out the best in others- whether that be my team, the designers and retailers we talk to, or the people who use our app. Enabling people to be at their best and to express themselves fully excites me and enables me to embrace who I really am in turn.
 
 
TOT: How would you describe your personal style?
 
KS: My personal style is eclectic and international – I travel often and enjoy collecting bits and pieces to style into one cohesive whole. 
 
 
TOT: Favorite fashion trend currently?
 
KS: I’m digging the curved heels. I also appreciate the infusion of luxurious minimalism and pink this spring!
 

$5 Flyer (Back)

On Tuesday, February 18th Stylematic will have their own launch party in SF and hell, I want you to come! For more info check out the Facebook event & if you download the Stylematic app, you get 5$ off at the door!

Until tomorrow!

Aimee

Simplistic

Jacket: Bar III | Sweater: F21 | Shorts: F21 | Shoes: Zara | Purse: H&M | Hat: Hats of the Fillmore

Jacket: Bar III | Sweater: F21 (adoring this boxy version) | Shorts: F21 (obsessed with these longer pair!) | Shoes: Zara (loving this gold version!) | Purse: H&M | Hat: Hats of the Fillmore

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Hi Everyone!

Happy Humpday! Hope you’re having a great week so far! Wanting to share a post from over the weekend. Sometimes the best things are the most simple.

Thank you for all the blogiversary love — it truly means a lot and am so thankful to have y’allz support.

Until tomorrow!

Aimee

Photos via Ali Mazzotta

Happy Birthday!

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Hat: HUF via Benny Gold | Blazer: Zara | T: Gap | Shorts: CR | Shoes: Converse

 

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Hi Everyone!

Happy Tuesday! Hope you’re having a killer day! So, give or take a few days, I celebrated my one year blog birthday of The Ohio Transplant. A few things I learned along the way:

1. Blogging takes work, but damn is it rewarding.

2. You meet a ton of people from all across the globe and even make a few amazing friends along the way!

3. Your style changes as quickly as the month. (I’ve cringed a few times looking back!)

4. Rotating and cleaning out your closet (cue Eminem) is essential. Thank you to my friends who literally force me to purge every so often.

5. Smiling > No smiling (just my preference!)

6. Supporting others in the blogging community is just as important as supporting yourself.

7. Try new styles…because, well…why the hell not?

8. Laugh, mess up, be awkward, work with different photographers, do your thang and never apologize for being you!

9. I was going to try to end at 10, but I think this could be combined. Be yo’self. I’m a PBR lovin’, French Bulldog obsessed, fashion focused girl and I wanted to start a blog. One year later, i’m doing so and loving every minute.

Until tomorrow, y’all!

Aimee

Photos via Jennymay Vallarete

Weekend Snapshots

Cherry Blossoms be bloomin'

Cherry Blossoms be bloomin’

Early weekend brunch with Andi & Sav.

Early weekend brunch with Andi & Sav.

A few weekend takeaways!

A few weekend takeaways!

San Francisco, you so purdy.

San Francisco, you so purdy.

Green smoothie at Jane? YOU KNOW IT.

Green smoothie at Jane? YOU KNOW IT.

Weekday visit from a new fave -- Reggie!

Weekday visit from a new fave — Reggie!

Brothaz n' sistaz. Not literally, but figuratively.

Brothaz n’ sistaz. Not literally, but figuratively.

VaynerBabez.

VaynerBabez.

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Hi Everyone!

Happy Monday! How’s it going? And just what I needed, this weekend was nothin’ but easy living. I forgot how good it is to sometimes stay in and not force myself to go out (aka – passing out on a Friday at 11 p.m. No shame!). My weekend was spent making dinners at home with Andi, catching up with old friends, lounging at Fort Mason with new ones, and celebrating a few birthday’s (Happy Birthday Tristan & Britney!)

So ready to take this week by the horns. What do y’all have in store?

Until tomorrow!

Aimee

 

Freakin’ Weekend

weekend

Hi Everyone!

Happy Friday! Cheers to the freakin’ weekend! Sometimes you can’t go wrong with a classic pencil skirt. I am absolutely loving this playful pattern from Topshop. Praying for the day they come to San Francisco. And okay,   MAYBE a little fancy for my weekend, but a girl can dream, right?

What are y’all getting into?

Until Monday, have a killer weekend!

Aimee

Kokomo

Hat: Hats Of The Fillmore | Jacket: Target | Sweater: H&M | Skirt: Crossroads Trading | Shoes: Zara

Hat: Hats Of The Fillmore | Jacket: Target | Sweater: H&M (digging this one too!) | Skirt: Crossroads Trading | Shoes: Zara (loving these!)

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Hi Everyone!

Happy Thursday! How y’all doing? Almost the weekend and i’m pretty jazzed. I’ve been really obsessing over ankle boots so when I picked these bb’s up (Zara, you guys know the drill) I was over the moon. Just enough heel, a little bit of edge and it looks like I could kick some serious ass in them. Am I right?

Anyway, pair it with this fun skirt that I got on the cheap at Crossroads Trading and it’s a perfect outfit to ring in a Friday.

Until tomorrow!

Aimee

Photos by Shikha Kaiwar